CUSTOMER PROXIMITY
through experience
design
Becoming a Local Hero with Digital
Service Design
DIGITAL INSPIRATION
Revolutionizing retail, Radatz introduces an integrated digital store concept, setting new standards for immersive, media-driven store design. Pioneering digital service design, Radatz stores redefine the customer experience with daily menus, personalized promotions, and recommendations, delivering exceptional individualized engagement and remarkable customer journeys.
REGIONAL
SIGNAGE NETWORK
the Radatz POS ECOSYSTEM
Our retail.os platform manages dynamic communication with the customer at the point of sale. In addition to screen groups for the individual sales zones, scales and even digital image galleries are individually controlled.
More than 100 screens and 60 scales in 30 stores are centrally controlled. In addition, employees can use tablets to quickly and easily change relevant parts of the program on site.
More than 100 screens and 60 scales in 30 stores are centrally controlled. In addition, employees can use tablets to quickly and easily change relevant parts of the program on site.
Fully integrated
in the store
concept
Technology should not be perceptible, but should create a media experience that can be experienced by the customer. According to this principle, Radatz planned the digital channels directly with the architects and fully integrated them into the design concept.
supportING
sales areas
Our central management cockpit simplifies and enhances the flexibility of all business processes, ushering in a new dimension in the organization of Sales & Marketing.
dynamic
mood
creation
Digital picture frames enable moods to be individually adapted to the store, seasons or actions and promotions. Centrally controllable in real time.
COMPREHENSIVE SERVICES DESIGN
Location-based Content
Dynamic content feed for each store and each zone (meat, deli, image wall,..) – completely customized to meet the specific requirements.
Dynamic Spots
Thanks to the separation of content and design and the use of flexible templates, new spots can be created quickly and automatically.
on premise content control
Using a sales tablet, employees in the store can easily change the content and, for example, if the daily menu is sold out, switch to an alternative content.
Fully integrated
All scale displays are integrated into the omnichannel play and receive a direct data feed via the digital signage system.
Digital Storytelling
A well-coordinated content mix of promotions, product and image components ensures a balanced and inspiring customer experience.
Up- & cross-selling
Targeted up- and cross-selling, based on current promotions and availability, supports sales in the stores.
REGIONAL
SIGNAGE NETWORK
CENTRAL
CONTROL
trough the
COCKPIT
The retail.os Cockpit enables simple, central control of even the most comprehensive program structures and real-time access to each individual store, screen or scale. Parts of the content come from inventory systems and are dynamically transferred into the running program.