The Virtual Shelf combines the physical world of brick-and-mortar retail with the possibilities of digital product presentation. As an interactive web application on large touchscreens, it provides access to the entire EP range – regardless of local availability. The solution actively supports sales staff during customer consultations and boosts cross-selling and upselling potential.
Get to know this project
In physical retail, shelf space is limited – not every product can be displayed in-store. At the same time, sales staff often lack detailed knowledge of the entire product range. Retailers needed a solution that makes the full range of products accessible while providing structured support for the sales process.
Was uns auszeichnet, ist unser Verständnis für die spezifischen Herausforderungen von Unternehmen. Egal, ob Sie eine umfassende digitale Transformation anstreben oder einzelne Prozesse optimieren möchten – wir begleiten Sie agil, transparent und mit höchster Kompetenz.
The goal was to develop a digital point-of-sale system that enables long-tail sales, guides sales representatives through the consultation process, and automatically highlights cross-selling and upselling opportunities. The solution had to integrate seamlessly into the existing EP system architecture and reflect retailer-specific product ranges and pricing.
Web-based touchscreen application, integration of the Electronic Partner Retail
CMS (rCMS) for retailer-specific product ranges and prices, remote deployment onto
signage hardware, touch-optimised interface for large-format displays.
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The Virtual Shelf was designed as a guided sales tool running on large in-store touchscreens. The CMS integration ensures that each retailer displays their specific product selection with accurate pricing. The structured sales process guides users through product selection, accessories, delivery options, and insurance policies – without requiring the sales representative to know every single technical detail.
Our collaboration was defined by short communication channels and solution oriented thinking. The Virtual Shelf has been successfully in use for years and is continuously being enhanced. This long-term partnership confirms our trust in the quality and reliability of the solution.
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