
The Österreich Institut (ÖIG) is the competence centre for German as a Foreign and Second Language based in Vienna. With a Europe-wide network, modern learning formats and a strong focus on practical application, it teaches German efficiently, flexibly, and with a clear emphasis on Austrian language and cultural competence.
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Prior to the realignment of their digital presence and internal systems the Österreich Institut's existing processes were fragmented and lacked optimal integration. Administrative workflows, learning management, and course offerings operated partly in isolation, which which limited the ability to efficiently support learners and locations. Furthermore, the brand identity at the time did not reflect the dynamic and high quality of the ÖIG, highlighting the need for a clear and modern external communication strategy.
The goal was to develop a holistic digital ecosystem that connects and harmonises internal administrative workflows, learning management, and course/content management tailored to specific locations. The new presence aimed to present the ÖIG brand in a clear, accessible and contemporary manner, simplify course booking and create a consistent user experience as well as a strong identity across all regional branches.
The technical foundation comprises a central management platform that maps all core processes from course creation to billing, alongside an open, future-proof learning management system (LMS) with single sign-on (SSO) functionality. Modern web technologies (including Bootstrap and jQuery) are used for the frontend, whereas the backend is built on robust systems such as Redis, Ruby, and PostgreSQL to ensure high performance, scalability, and reliability.





Based on a comprehensive analysis of existing processes, a harmonised concept for internal workflows and the digital learning architecture was developed. Concurrently, the brand identity was redefined with a modern logo, a coordinated color palette, and a clear brand voice to convey openness and professionalism. The technical platform integrates all regional locations and features a responsive, accessible, and SEOoptimised web design that appeals equally to learners and teachers, enabling a seamless user experience.

